Background: I was tasked with creating innovative and stunning branding for a new ice cream shop in Tuscaloosa, AL. The focus was a retro-futuristic identity that maintained a welcoming, friendly, and playful personality that appeals to a broad range of demographics.

Design core: I designed a modern brand identity system that utilized familiar, bold colors to launch a brand that can have an immediate impact on the local community.

Favorite Details: The dynamic relationship between the logo mark and illustration style gives the brand a unique aesthetic that communicates the adventurous personality of the brand while leaving pretention behind.

Time constraints: This was a quick turnaround project, with less than two weeks between the initial creative brief and final approval and brand launch. The deadlines were tight, but focus and time management enabled the realization of the project within the set time.